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Rauw’s Bio
Rauw Alejandro, the Latin GRAMMY® award-winning and GRAMMY®-nominated Puerto Rican
performer has transcended borders with his dynamic presence and global musical influence since
bursting onto the scene in 2017. His debut album Afrodisíaco, released in November 2020, swiftly
earned Gold certification in the USA and Colombia, setting the stage for his meteoric rise.
With the release of Vice Versa in June 2021, Rauw Alejandro cemented his position as a global
music icon. The album soared to #1 on Billboard’s Top Latin Album chart, #3 on Spotify’s Top
Debut Album chart, and #1 on Apple Music’s Latin Album charts, accumulating over 3.6 billion
streams. Praised by esteemed media outlets like The New York Times, Rolling Stone, NPR, and Bill-
board, Rauw’s performance prowess reached unparalleled heights.
In 2022, Rauw Alejandro continued his musical ascent by releasing his highlyanticipated album Saturno.
This groundbreaking project further showcased his versatility and innovation, featuring chart-topping
hits like“Diluvio” and “Punto 40,” each amassing over 500 million streams and solidifying his
status as a global music sensation.
Throughout 2022 and 2023, Rauw Alejandro’s star continued to shine brightly as he embarked
on sold-out global tours, captivating audiences with his electrifying stage presence and boundary-pushing
performances. His magnetic energy and cross-genre appeal have made him a household name,
transcending language barriers and captivating listeners worldwide.
TIMELINE
• Born on January 10th in San Juan and raised in Carolina, Puerto Rico
• Plays soccer during his youth until his 20s, when he quits after suffering an injury
• First steps in his career as a musician: from uploading songs on Soundcloud to collaborating with prominent artists in the industry, he gains recognition in the Latin urban music scene.
• His single “Toda” is the first to hit 1 billion streams
• Releases Trap Cake, his 1st EP, showcasing his versatility and earning critical acclaim
+194,693,793 audio streams
• Virtual Concert
• Releases Afrodisíaco, his 1st studio album
+9,302,007,526 audio streams
“I started singing R&B, then I switched to the dancehall world and ended up doing reggaeton. Afrodisíaco comes from people saying, “Rauw’s voice is something else.” My voice brings pleasure. It’s sexy. I’m a singer so I’m about melody. My music is pleasure for your ears. First official album!”
• Releases Vice Versa
+16,882,720,165 audio streams
First World Tour – Vice Versa
72
VENUES
• Latin GRAMMY Award for Best Urban Fusion Performance with Camilo for “Tattoo Remix”
• Releases Trap Cake Vol. 2
+2,629,684,042 audio streams
• Debuts as an actor in Netflix TV Series Sky Rojo, Season 3
• Releases Saturno
+3,295,240,261 audio streams
• Creates his fashion brand
“When I started doing music, I said, ‘I want to be great at singing, I want to be great at composing, I want to be great at dancing’. So I’m always looking at every corner I can explore and ways to keep my artistry evolving.”
• Heavy presence on Runways
• Second World Tour – Saturno
25 COUNTRIES
67
SHOWS
+10 SHOWS SOLD OUT
• Opens Chilling’drina, his restaurant in Hato Rey, Puerto Rico
• Releases Playa Saturno
+1,638,353,254 audio streams
• Fall ´24 Cosa Nuestra
• Rauw Alejandro is the new ambassador of Carolina Herrera 212
“My music is a constant, every day project, and it’s all about dedicating all of my time to it so that I become the most complete artist I can be.”
Rauw´s Bio
Rauw Alejandro, the Latin GRAMMY® award-winning and GRAMMY®-nominated Puerto Rican performer has transcended borders with his dynamic presence and global musical influence since bursting onto the scene in 2017. His debut album Afrodisíaco, released in November 2020, swiftly earned Gold certification in the USA and Colombia, setting the stage for his meteoric rise.
With the release of Vice Versa in June 2021, Rauw Alejandro cemented his position as a global music icon. The album soared to #1 on Billboard’s Top Latin Album chart, #3 on Spotify’s Top Debut Album chart, and #1 on Apple Music’s Latin Album charts, reaching over 3.6 billion streams. Praised by esteemed media outlets like The New York Times, Rolling Stone, NPR, and Billboard, Rauw’s performance prowess reached unparalleled heights.
In 2022, Rauw Alejandro continued his musical ascent by releasing his highly anticipated album Saturno. This groundbreaking project further showcased his versatility and innovation, featuring chart-topping hits like “Diluvio” and “Punto 40,” each amassing over 500 million streams and solidifying his status as a global music sensation.
Throughout 2022 and 2023, Rauw Alejandro’s star continued to shine brightly as he embarked on sold-out global tours, captivating audiences with his electrifying stage presence and boundary-pushing performances. His magnetic energy and cross-genre appeal have made him a household name, transcending language barriers and captivating listeners worldwide.
TIMELINE
• Born on January 10th in San Juan and raised in Carolina, Puerto Rico
• Plays soccer during his youth until his 20s, when he quits after suffering an injury
• First steps in his career as a musician: from uploading songs on Soundcloud to collaborating with prominent artists in the industry, he gains recognition in the Latin urban music scene
“When growing up in Carolina, Puerto Rico, I was a massive fan of Michael Jackson and James Brown, as well as Latin pop luminaries, like Ricky Martin and Chayanne. I always saw their electric showmanship as the ultimate skill, and now I want to bring a heavier emphasis on dance, choreography, and performance to urban music.”
• His single “Toda” is the first to hit 1 billion streams
• Releases Trap Cake, his 1st EP, showcasing his versatility and earning critical acclaim
+194,693,793 audio streams
• Virtual Concert
• Releases Afrodisíaco, his 1st studio album
+9,302,007,526 audio streams
“I started singing R&B, then I switched to the dancehall world and ended up doing reggaeton. Afrodisíaco comes from people saying, “Rauw’s voice is something else.” My voice brings pleasure. It’s sexy. I’m a singer so I’m about melody. My music is pleasure for your ears. First official album!”
• Releases Vice Versa
+16,882,720,165 audio streams
• First World Tour – Vice Versa
72
VENUES
• Latin GRAMMY Award for Best Urban Fusion Performance with Camilo for “Tattoo Remix”
• Releases Trap Cake Vol. 2
+2,629,684,042 audio streams
• Debuts as an actor in Netflix TV Series Sky Rojo, Season 3
• Releases Saturno
+3,295,240,261 audio streams
• Creates his fashion brand
“When I started doing music, I said, ‘I want to be great at singing, I want to be great at composing, I want to be great at dancing’. So I’m always looking at every corner I can explore and ways to keep my artistry evolving.”
• Heavy presence on Runways
• Second World Tour – Saturno
25
COUNTRIES
67
SHOWS
+10
SHOWS SOLD OUT
• Opens Chilling’drina, his restaurant in Hato Rey, Puerto Rico
• Releases Playa Saturno
+1,638,353,254 audio streams
• Fall ´24 Cosa Nuestra
• Rauw Alejandro is the new ambassador of Carolina Herrera 212
“My music is a constant, every day project, and it’s all about dedicating all of my time to it so that I become the most complete artist I can be.”
Rauw´s Bio
Rauw Alejandro, the Latin GRAMMY® award-winning and GRAMMY®-nominated Puerto Rican performer has transcended borders with his dynamic presence and global musical influence since bursting onto the scene in 2017. His debut album Afrodisíaco, released in November 2020, swiftly earned Gold certification in the USA and Colombia, setting the stage for his meteoric rise.
With the release of Vice Versa in June 2021, Rauw Alejandro cemented his position as a global music icon. The album soared to #1 on Billboard’s Top Latin Album chart, #3 on Spotify’s Top Debut Album chart, and #1 on Apple Music’s Latin Album charts, reaching over 3.6 billion streams. Praised by esteemed media outlets like The New York Times, Rolling Stone, NPR, and Billboard, Rauw’s performance prowess reached unparalleled heights.
In 2022, Rauw Alejandro continued his musical ascent by releasing his highly anticipated album Saturno. This groundbreaking project further showcased his versatility and innovation, featuring chart-topping hits like “Diluvio” and “Punto 40,” each amassing over 500 million streams and solidifying his status as a global music sensation.
Throughout 2022 and 2023, Rauw Alejandro’s star continued to shine brightly as he embarked on sold-out global tours, captivating audiences with his electrifying stage presence and boundary-pushing performances. His magnetic energy and cross-genre appeal have made him a household name, transcending language barriers and captivating listeners worldwide.
TIMELINE
• Born on January 10th in San Juan and raised in Carolina, Puerto Rico
• Plays soccer during his youth until his 20s, when he quits after suffering an injury
• First steps in his career as a musician: from uploading songs on Soundcloud to collaborating with prominent artists in the industry, he gains recognition in the Latin urban music scene
“When growing up in Carolina, Puerto Rico, I was a massive fan of Michael Jackson and James Brown, as well as Latin pop luminaries, like Ricky Martin and Chayanne. I always saw their electric showmanship as the ultimate skill, and now I want to bring a heavier emphasis on dance, choreography, and performance to urban music.”
• His single “Toda” is the first to hit 1 billion streams
• Releases Trap Cake, his 1st EP, showcasing his versatility and earning critical acclaim
+194,693,793 audio streams
• Virtual Concert
• Releases Afrodisíaco, his 1st studio album
+9,302,007,526 audio streams
“I started singing R&B, then I switched to the dancehall world and ended up doing reggaeton. Afrodisíaco comes from people saying, “Rauw’s voice is something else.” My voice brings pleasure. It’s sexy. I’m a singer so I’m about melody. My music is pleasure for your ears. First official album!”
• Releases Vice Versa
+16,882,720,165 audio streams
• First World Tour – Vice Versa
72
VENUES
• Latin GRAMMY Award for Best Urban Fusion Performance with Camilo for “Tattoo Remix”
• Releases Trap Cake Vol. 2
+2,629,684,042 audio streams
• Debuts as an actor in Netflix TV Series Sky Rojo, Season 3
• Releases Saturno
+3,295,240,261 audio streams
• Creates his fashion brand
“When I started doing music, I said, ‘I want to be great at singing, I want to be great at composing, I want to be great at dancing’. So I’m always looking at every corner I can explore and ways to keep my artistry evolving.”
• Heavy presence on Runways
• Second World Tour – Saturno
67
SHOWS
+10
SHOWS SOLD OUT
25
COUNTRIES
• Opens Chilling’drina, his restaurant in Hato Rey, Puerto Rico
• Releases Playa Saturno
+1,638,353,254 audio streams
• Fall ´24 Cosa Nuestra
• Rauw Alejandro is the new ambassador of Carolina Herrera 212
“My music is a constant, every day project, and it’s all about dedicating all of my time to it so that I become the most complete artist I can be.”
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